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Miko Santos

Founder of Kangaroofern Media Lab Pty Ltd, Australia's Independent Podcast Management Company and editor of Podworks.io and Redwires AU

Zeno Media Appoints Mike McVay as Strategic Advisor to Accelerate Global Audio Growth

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Nov 11, 2025

Zeno Media Appoints Mike McVay as Strategic Advisor to Accelerate Global Audio Growth

Miko Santos
Miko Santos
🎙Podcasters Match Journalists for Consumer Trust, Acast Study Finds

Podwires Weekly

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Nov 9, 2025

🎙Podcasters Match Journalists for Consumer Trust, Acast Study Finds

Miko Santos
Podwires Team
Miko Santos, +1
Podcasting Pioneer Todd Cochrane Dies at 61

Press Release

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Sep 9, 2025

Podcasting Pioneer Todd Cochrane Dies at 61

Blubrry CEO and industry founder passes away unexpectedly while traveling

Miko Santos
Miko Santos
Australian Podcast Ad Spend Hits 12-Month High – And Banks Are Leading the Charge

Press Release

+1

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Aug 29, 2025

Australian Podcast Ad Spend Hits 12-Month High – And Banks Are Leading the Charge

While the rest of the world debates whether podcast advertising works, Australia just delivered the proof.

Miko Santos
Miko Santos
Canadian Audio Industry Seeks Federal Support Amid $31B Global Market

Press Release

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Jun 28, 2025

Canadian Audio Industry Seeks Federal Support Amid $31B Global Market

Canadian podcasting is experiencing explosive growth, with 12 million Canadian adults consuming podcasts monthly and francophone listenership surging 65% in just three years.

Miko Santos
Miko Santos
Gen Z Podcast Analytics: How 35 Million Young Listeners Drive Industry Growth and Revenue

Press Release

+1

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Jun 28, 2025

Gen Z Podcast Analytics: How 35 Million Young Listeners Drive Industry Growth and Revenue

Gen Z drives podcast mainstream adoption with 63% monthly consumption rate. Learn analytics, discovery patterns, and monetization strategies for 35M young listeners.

Miko Santos
Miko Santos
Podcast Industry Shows Resilience Despite Creator Growth Concerns, New Data Reveals

Press Release

+1

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Jun 25, 2025

Podcast Industry Shows Resilience Despite Creator Growth Concerns, New Data Reveals

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Podcast Engagement Metrics Overtake Download-Based Measurement as Industry Standard

Press Release

+1

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May 22, 2025

Podcast Engagement Metrics Overtake Download-Based Measurement as Industry Standard

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
BREAKING: Podcast Ad Spending Climbs 21% in Q1, But Are We Optimizing Our Ad Strategies?

Press Release

+1

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May 8, 2025

BREAKING: Podcast Ad Spending Climbs 21% in Q1, But Are We Optimizing Our Ad Strategies?

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Gamut Podcast Network Transforms Revenue Strategy with Magellan AI's Data Intelligence

Research & Insights

+1

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Apr 9, 2025

Gamut Podcast Network Transforms Revenue Strategy with Magellan AI's Data Intelligence

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Veritonic Study Reveals 34% of Mobile Gamers Take Action After Hearing In-Game Audio Ads

Research & Insights

+1

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Apr 3, 2025

Veritonic Study Reveals 34% of Mobile Gamers Take Action After Hearing In-Game Audio Ads

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Podcast Ad Spend Surges: BMW's 18,467% Increase Leads February's Top Movers in Audio Advertising

Research & Insights

+1

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Mar 28, 2025

Podcast Ad Spend Surges: BMW's 18,467% Increase Leads February's Top Movers in Audio Advertising

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
 Japan's Podcast Market Surges: What It Means for Global Podcasters

Research & Insights

+1

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Mar 27, 2025

Japan's Podcast Market Surges: What It Means for Global Podcasters

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Video Podcasting Revolution: Gen Z's Viewing Habits Transform the Industry

Research & Insights

+1

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Mar 25, 2025

Video Podcasting Revolution: Gen Z's Viewing Habits Transform the Industry

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Podcast Consumption Reaches Historic 73% as Video Integration Transforms Digital Media Landscape

Research & Insights

+1

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Mar 21, 2025

Podcast Consumption Reaches Historic 73% as Video Integration Transforms Digital Media Landscape

The Infinite Dial 2025 reveals record podcast consumption with 73% of Americans now engaged, creating unprecedented opportunities for content creators across audio and video formats.

Miko Santos
Miko Santos
Video Podcasting Revolution: YouTube Outperforms Audio Platforms Across All Demographics

Research & Insights

+1

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Mar 20, 2025

Video Podcasting Revolution: YouTube Outperforms Audio Platforms Across All Demographics

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
The Fandom Phenomenon: How Podcast Enthusiasts Can Transform Your Brand's Reach

Research & Insights

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Mar 20, 2025

The Fandom Phenomenon: How Podcast Enthusiasts Can Transform Your Brand's Reach

Discover how podcast fandom drives brand engagement with 57% of listeners paying more attention to sponsors and 54% showing increased trust in brands supporting their favorite shows.

Miko Santos
Miko Santos
Australian Podcast Ranker February 2025: ARN/iHeart Dominates as New Shows Disrupt Top Charts

Research & Insights

+1

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Mar 19, 2025

Australian Podcast Ranker February 2025: ARN/iHeart Dominates as New Shows Disrupt Top Charts

Explore February 2025's Australian Podcast Ranker revealing top publishers, trending shows, and strategic opportunities for podcasters in the evolving digital audio landscape.

Miko Santos
Miko Santos
Unified Podcast Analytics: Podstock's Solution for Modern Podcast Businesses in 202

Latest News

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Mar 18, 2025

Unified Podcast Analytics: Podstock's Solution for Modern Podcast Businesses in 202

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
The Power of Brand Fans: Transforming Your Podcast Strategy in 2025

Research & Insights

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Mar 14, 2025

The Power of Brand Fans: Transforming Your Podcast Strategy in 2025

Discover how Brand Fans are transforming podcast marketing: 69% of brand-focused listeners actively recommend podcasts, creating powerful organic growth opportunities for podcasters.

Miko Santos
Miko Santos
Study Reveals 76% of Gen Z Prefers Audio-Only Podcasts, Challenging Industry Video Pivot

Research & Insights

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Mar 14, 2025

Study Reveals 76% of Gen Z Prefers Audio-Only Podcasts, Challenging Industry Video Pivot

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
New Audience Measurement Capability Transforms Podcast Advertising Effectiveness

Latest News

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Mar 12, 2025

New Audience Measurement Capability Transforms Podcast Advertising Effectiveness

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Triton Digital expands partnerships with Audioboom to deliver advanced contextual targeting and brand suitability guidance

Latest News

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Mar 12, 2025

Triton Digital expands partnerships with Audioboom to deliver advanced contextual targeting and brand suitability guidance

Podwires |Become a Smarter Podcast Producer in 5 mins a day is a reader-supported publication.

Miko Santos
Miko Santos
Podcasts Find Their Home Sweet Home: Why Your Living Room is Winning the Listening Battle

Research & Insights

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Mar 6, 2025

Podcasts Find Their Home Sweet Home: Why Your Living Room is Winning the Listening Battle

New Edison Research reveals 67% of podcast listening happens at home, not in cars. Learn how podcasters can optimize content for where listeners really are.

Miko Santos
Miko Santos
Audio's 25% Attention Share vs 8.4% Ad Spend: The Marketing Opportunity of 2024"

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Dec 18, 2024

Audio's 25% Attention Share vs 8.4% Ad Spend: The Marketing Opportunity of 2024"

Miko Santos
Miko Santos
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