🎙️Dentsu Boosts U.S. Ad Growth Forecast for 2024 to 5.8%, Hitting $316.4 Billion, Swift Romance Elevates Listenership of 'New Heights' Podcast by 450%!

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📢Podtrac's Report: iOS 17 Shift Causes 19% Drop in Yearly Podcast Download Numbers. Podtrac attributes the 15% drop in global downloads for the top 20 publishers between October and November and 19% drop from a year ago to iOS 17 changes.

📢  Political Advertising to Contribute $10.2 Billion to US Advertising Growth, Dentsu Reports. Densu raised its 2024 U.S. ad forecast from 5.4% to 5.8% to $316.4 billion after a tough 2023. The year-over-year increase was $17.3 billion. Political advertising will contribute $10.2 billion to that increase with a presidential election. Up from $9.0 billion in 2020 presidential election.

📢 Taylor Swift's Magic Touch Boosts Boyfriend's Podcast to New Heights in 2023! In the ever-changing podcast world, one show has been rising rapidly among U.S. weekly podcast listeners. Edison Podcast Metrics™ data shows a significant increase in listening to the podcast “New Heights with Jason and Travis Kelce” in the past two months. The show's weekly reach among 13-and-older podcast listeners has increased four-and-a-half times since Travis's romance with Taylor Swift became public.

📢 Podcasts Will Be Featured on Stage at SXSW 2024 by Vox Media. The JW Marriott in Austin will host the Vox Media Podcast Stage for three days.

• Cumulus Media and Signal Hill Insights' latest Podcast Download report calls this YouTube's podcast ambitions' “banner year”. It finds that weekly podcast listeners who only watch podcasts have increased from 8% to 14% since April 2022. YouTube is used by 28% of weekly podcast listeners, more than Apple Podcasts and Spotify combined.

• October Sees Rising Podcast Ad Spend by Top Brands: Magellan AI Report. Magellan AI found that podcasting's top 15 advertisers spent more in October than September.

• Global Audio Market to Grow 7% with Podcasts Leading the Way - Deloitte Report. The audio entertainment market is poised for growth. The podcast, streaming music, radio, and audiobook market is expected to reach US$75 billion in 2024, up 7%. Podcasts have untapped per-user revenue.

• Nielsen Unveils Soaring Popularity of Podcasts Over Other Media Platforms. Americans prefer audio over video, even though there are plenty of video services. The Nielsen 2023 Consumer Survey found that 21% of consumers plan to listen to podcasts more in the next six to 12 months, more than any other media.

Because podcasting is an English-language medium, shows in that language have always predominated, but the popularity of other languages is growing due to a combination of factors such as population growth, technological advancements, and possibly even armed conflict.

The number of podcasts overall is expected to increase by 23% in 2023, so we thought it would be interesting to look into which languages are changing the most.

A language that saw a sharp uptrend during the previous five years is currently lagging behind. Come on, let's get started!

Rephonic's extensive podcast database is the source of all of this information. To determine growth rates, we counted the total number of podcasts at the end of each year. We also extrapolated current numbers to 2023 by a small amount. (CONTINUE READING)

• The podcast marketing and analytics tool Linkfire for Podcasts is out of beta and available to all creators. Linkfire's integration with Apple Podcasts lets users track performance from their dashboard.

• AdLarge Enhances Audio Content Offering with Three Internationally Recognized Podcasts. The addition of three new shows to their repertoire: "The Mother Daze," "Dear Young Married Couple," and "The Moments Podcast," which stars Lexi Hidalgo.

• Democratising the Podcast Ad Space: A Year of Acast's Self-Serve Platform. Acast launched its self-serve advertising platform in November, democratising podcast advertising worldwide. First, advertisers of any size and budget could reach highly engaged podcast audiences worldwide with their brand message.

• Captivate Introduces Subscription Support For Apple Podcasts. The business put delegated delivery in place for Apple Podcasts Subscriptions, enabling podcasters to use Captivate to submit high-quality audio to Apple Podcasts.

• Ex-Gimlet Media Boss Condemns Spotify's Misuse of Resources on Celebrity Podcasts. New York Times columnist and former Gimlet Media managing director Lydia Polgreen criticised the company's cancellation of "Heavyweight" and "Stolen" podcasts.

Presenting New Voices AMPLIFIY! For independent creators who already have a podcast and are looking to expand their audience, there is an 8-week marketing accelerator available.

Selected participants will receive accelerated learning, mentorship from top industry professionals, and a $1,000 stipend. Participants will be a part of a cohort of independent podcasters with the chance to create long-lasting relationships, in addition to workshops and exercises on monetization, audience engagement, and promotional campaigns. You will have a tonne of knowledge and techniques at the end of the programme that you can use right away with your podcast!

The application period is now open!

• Former Audible and Gimlet executive joins NPR as head of podcast strategy. Colin Campbell will start new role this December.

• Westwood One will be led by Cumulus Media EVP of Corporate Strategy & Development Collin Jones starting January 1, 2024. He succeeds Suzanne Grimes, who left after eight years.

• AdLarge announced today Tom Brady has joined the company’s sales force. In this new role, Brady will work directly with EVP of Audio Sales, Robin Sloan.

• Rachel Williamson was elevated by Audacy to the position of President of Local Sales Strategy and Innovation, from Regional President. Williamson will answer to Chief Revenue Officer Brian Benedik in the newly created role.

• Albert Rodriguez, the president and COO of Spanish Broadcasting System, announced his resignation from the company late on Thursday morning during the company's Q3 earnings call for 2023. The sudden action takes place at a time when SBS is already experiencing turmoil.

• At the end of March, Spotify's chief revenue officer, Paul Vogel, will be leaving the company. Following a third round of layoffs that affected Spotify earlier this week, the announcement was made.

• After five years, Denise Viltola, who oversaw social media, PR, and influencer marketing at Bayer, announced her departure. She is still deciding what to do next.

• Jeff Howard will succeed James Warburton as Seven West Media's managing director and CEO, according to Seven West Media Chairman Kerry Stokes AC.

When hustler Eddie Kincaid's car goes sideways on a solitary Christmas night in Maine, he is on his way to pull off the biggest scam of his life. Fortunately, he finds refuge in a quaint tavern. But Eddie soon discovers that this is no typical bar, and that he has until midnight to make the mysterious bartender accept his apology for the horrible things he's done. or suffer terrible repercussions. Thus commences LAST CALL, the dual "Hell-iday" special releasing on December 8 and 15 on Realm's highly regarded horror podcast, Undertow.

The show's creator and host, Fred Greenhalgh, describes it as "basically if Ebeneezer Scrooge went by way of Stephen King."

LAST CALL, which stars Lee Tergesen (OZ, The Purge) and Ilyssa Fradin (Batman Begins), celebrates the primitive roots of the Winter Solstice, a time when people used the occasion to ask for forgiveness in order to fend off the harshness of winter.

Realm's top horror podcast channel, Undertow, features brand-new, in-house productions of sophisticated audio horror. The Sisters, starring Mae Whitman (Good Girls, Parenthood), and Blood Forest, starring Jack Falahee (How to Get Away with Murder), are two notable previous seasons. Blood Forest peaked at number one on the charts.

Curate a list

• Breaking Down What Makes a Podcast Successful. Buzzsprout Conversations is a new-ish podcast where we dive into the real-life stories of podcasters and what makes them successful!

• New AI Tool Creates Podcast Launch Kits in Minutes. Showplanner AI-generates a free podcast launch kit to help independent podcasters launch a new idea in minutes.

• 5 new tools to automate podcast production, powered by AI. For the last 3 months Resound, the AI podcast editor, has been quietly building and iterating and announcing a BIG step forward to achieving our mission of automating audio production.

• How to Make Your Podcast Recommended by ChatGPT. ChatGPT became the fastest-growing app ever with 100 million active users in two months. ChatGPT was used daily by 13 million people during its launch. That number may be much higher today.

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Here are our current featured roles. Check the job board for more jobs and some freelance gigs.

• Johns Hopkins Carey Business School is seeking a flexible and talented Casual Audio Editor/Sound Designer - for on-call assignments

• Bloomberg is looking for a Full-time and contractor Podcast Producer. Bloomberg is expanding its audio offerings and seeking an experienced podcast producer for a daily economy, world, and enterprise business news podcast.

• Google is hiring Associate Product Marketing Manager Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. 

• Vice Media is looking for a Freelance Podcast Producer Series. As a producer you will be responsible for owning all aspects of pre-production, production and post-production of narrative audio documentary.

• Sinclair, Inc. is looking for an Associate Producer, Podcasts to assist in developing and producing a slate of audio series. 

• Nova Entertainment is hiring a Audio Engineer. NOVA Entertainment is Australia’s fastest-growing audio entertainment business.

• Rode is hiring a Social content creator. As a Social Content Creator specializing in TikTok, Reels, and YouTube Shorts, you will play a pivotal role in our brand's growth strategy. 

Please mention Podworks.io or Podwires in your application.

To get more podcast jobs , subscribe to Podworks IO Click here

• Our first events for 2024 are now also open for registration with the year kicking off with our Sydney Audio Summit and Melbourne Audio Summit 

• Music Crash Course: A how-to for all things musical in a podcast.Get ready for a mind-blowing crash course in all things music, where you'll learn about cues, tags, stingers, and how to use them.

• How to mix – for producers. Mixing audio stories — creating balance and clarity with all of the audio elements in a story — is an essential part of the production process.

• Design a Great Podcast with Strategy In Mind. This class will take you through a design process that blends vision, planning, and strategy.

• Podbean is excited to announce "Revitalise Your Podcast in the New Year: AI Podcasting Tools", a virtual event that will change podcasting. Podbean experts will work with Radio Futurologist and Podnews Editor James Cridland on December 12th to unlock the potential of AI in podcasting.

• In response to mounting concerns that antisemitism and other hate speech have become more prevalent in videos concerning the Hamas-Israel war, TikTok is putting together a number of initiatives.

• As part of broader austerity measures announced last month by its parent company, tech billionaire Jack Dorsey's Block Inc., Tidal, the music streaming service formerly owned by recording artist Jay-Z, laid off over 10% of staff.

• The data and analytics division of Omnicom Media Group, Annalect, has announced a partnership with Meta that will enable Annalect to use Advanced Analytics (AA), one of Meta's privacy-focused measurement solutions, to supply first-party data to OMG's clients.

• In a blog post today, Meta described a number of enhancements to its Meta AI tools, including some new capabilities for its AI image generators.

• Canadian influencer marketing firm Viral Nation launched a merchandise division to help its creators create products and expand beyond social media.

• LinkedIn introduced newsletter analytics like audience demographics and previews before publishing.

• Twitch Korea will close in February. Twitch CEO Dan Clancy wrote in a blog post that the company has been operating “at a significant loss” in Korea and sees no sustainable path to profits.

Send press release, jobs, events and podcast ads in the street to [email protected]. Editorially, we may rewrite headlines and descriptions.

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