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🎧 Fraud Prevention in Podcasting: A Critical Discussion

Howdy, Podsky. Welcome to the absolute first episode of my documentary-style podcast, "The Disclaimer." The very first episode covers IAB podcast certification, downloads and metric manipulation.

If you have stories or experiences to tell us about podcast scams and fraud. I'm happy to interview you on our podcast. Let' connect.

Explore the evolution of podcasting, from its inception in 2005 when Apple included podcasts in iTunes, to its current status as a lucrative marketable media platform. Delve into the significance of podcast measurement and certification programs created by the Interactive Advertising Bureau to ensure accurate metrics for advertisers and validate the value of creators.

Discover the projected growth of podcast ad revenues, expected to exceed $4 billion by 2025, emphasizing the increasing importance of certification in this booming industry.

If you want to chat more about this topic, I would love to continue this conversation with you, over Twitter @realmikosantos!

In this episode, we cover:

  • [00:02:01] Podcast ad revenue growth.

  • [00:07:03] Podcast ad measurement challenges.

  • [00:11:21] Fraud detection system.

  • [00:14:50] Fraud detection in podcasting.

  • [00:20:24] Podcasting certification standards.

  • [00:24:16] Podcast measurement technical guidelines.

  • [00:27:30] Advertising and podcast growth.

  • [00:32:34] Spotify's certification controversy.

  • [00:35:18] Podcast Measurement Certification importance.

Detailed Synopsis

Certification in podcasting, particularly the IAB Podcast Measurement Certification, is essential for ensuring consistency and transparency in measurement procedures for advertisers, creators, and listeners. This certification guarantees the accuracy and reliability of podcast metrics, providing advertisers with confidence in the data they receive regarding listeners, downloads, and other relevant details. This trust in the metrics encourages increased investment in the medium and fosters credibility within the industry.

Moreover, the certification benefits content creators by offering a precise measure to assess the impact and reach of their work. This enables creators to evaluate the effectiveness of their content and make informed decisions to enhance and expand their audience. Additionally, the certification motivates creators and advertisers to produce high-quality and relevant content, leading to an overall improvement in podcast quality for listeners.

The IAB Podcast Measurement Certification 2.1 is considered crucial for the integrity, growth, and long-term sustainability of the podcasting industry. By standardizing measurement procedures and introducing rigidity and transparency into the process, the certification ensures that all stakeholders in the podcast ecosystem can depend on consistent and accurate data. This level of standardization not only benefits individual podcasters and advertisers but also contributes to the overall health and development of the podcasting industry.

In summary, certification processes like the IAB Podcast Measurement Certification serve as a cornerstone for maintaining trust, integrity, and credibility within the podcasting industry. They establish a standard for measurement practices, promote transparency, and ultimately contribute to the growth and success of podcasting as a viable and effective medium for content creators, advertisers, and listeners alike.

Thank you to :

  • CEO Todd Cochrane of Blubrry

  • Bryan Barletta of Soundprofitable

  • Daryl Battaglia, Triton Digital SVP of Measurement Products & Strategy

  • Acast Chief Product Officer Matt MacDonald

Resources and links mentioned in this Episode

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  • If you are an independent podcast producer,? Join the Slack community to connect with other podcasters and service providers.



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More on Kangaroofern Media Lab

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