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The 2024 "Scope of Work" report by The Communicator Awards delves into the modern workplace, highlighting a notable transformation in talent, technology, and workplace culture.
Led by Lauren Angeloni, the study delves into the experiences of industry leaders in marketing, communications, and creativity, revealing insights on AI adoption, remote work preferences, and emerging job titles. The report, produced by the Academy of Interactive & Visual Arts (AIVA) team, utilized surveys from 88.9% of participating US organizations and data from a panel of jurors.
The Key Points:
78.1% of organizations have integrated AI tools or machine learning technology, though 63.5% report no direct impact on human-occupied roles
73.6% of surveyed professionals are hiring leaders, with 46.8% currently having open roles to fill
Remote work remains dominant, with 52.4% of organizations adopting hybrid models and only 9.5% requiring fully on-site work
71.9% of organizations currently have outsourced roles, showing a strong trend toward the gig economy
27.2% of organizations have created new roles specifically to manage emerging technologies
This report offers unprecedented insights into how the professional landscape is evolving in response to technological advancement and changing work cultures. The findings challenge initial fears about AI replacing human workers, instead suggesting that technology is creating new opportunities and roles while transforming existing ones. For professionals and organizations alike, understanding these trends is crucial for staying competitive and adaptive in an increasingly dynamic job market.
The Big Picture:
The industry's impact is multifaceted as organizations swiftly adjust to new technologies while upholding a vital human element. The rise of hybrid work models and the gig economy is creating more flexible opportunities for professionals. Emerging job titles and roles are bridging the gap between traditional business functions and emerging technologies, envisioning a future where human creativity and technological capability collaborate harmoniously.
