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YouTube stars Sean Evans (Hot Ones), Rhett McLaughlin and Link Neal (Good Mythical Morning), and Marques Brownlee (Waveform Podcast) gathered at SXSW to reflect on their unexpected journeys to digital fame as YouTube approaches its 20th anniversary.

Despite collectively reaching audiences that exceed traditional media viewership - particularly in the coveted 18-34 demographic - these creators expressed frustration at the lack of recognition from awards bodies like the Emmys, with Evans noting, "When you look at the guests that we book, when you look at the size of the audience that we've built, when you look at the show's place in culture, it's absolutely worthy of comparison with all these shows that do get nominated”.

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