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We are thrilled to present the latest edition of Podcast In Brief! We're making some exciting changes to the format. From now on, we'll be offering bite-sized news updates, plus some fascinating podcast insights. And don't worry, our loyal listeners — you'll still get the occasional real-time update!

The podcasting industry continues expanding even as individual creators report slowing growth, according to new research that surveyed 311 podcasters across four continents and analyzed data from shows generating more than 3.7 billion downloads.

The third annual Podcast Marketing Trends Report, published by Podcast Marketing Academy and Lower Street, reveals a paradox that should reassure investors worried about podcasting's maturity: while individual shows report declining year-over-year growth rates, the collective average growth rate of the entire surveyed pool continues rising. That suggests the medium isn't hitting a ceiling—it's getting more competitive.

This shift in consumption is not just casual listening, but a fundamental shift in how the generation discovers entertainment, processes emotions, and builds community connections. Podcasters and producers have an unprecedented opportunity to tap into this audience, who spend over four hours daily with audio content and actively seek authentic voices to help them navigate life's complexities.

The Gen Z Audio Report from Edison Research and SiriusXM Media demonstrates how this generation uses audio content as both entertainment and therapeutic tool for personal growth and community building.

A coalition of over 60 Canadian podcast industry professionals, companies, and creators has submitted an urgent policy letter to Minister Steven Guilbeault, calling for immediate federal recognition and funding of podcasting as a core cultural industry.

The letter, supported by comprehensive market data from sources like The Canadian Podcast Listener 2024, Triton's 2024 Canadian Podcast Report, DemandSage, and Signal Hill Insights, aims to preserve the authentic Canadian voices that risk being overwhelmed by brand-funded content and AI-generated programming.

The data reveals that 12% of weekly podcast consumers identify as LGBT, with fiction podcasts capturing 31% LGBT weekly listenership and individual shows like The Magnus Archives achieving 69% LGBT audience composition.

This comprehensive measurement approach challenges traditional advertising assumptions about podcast demographic distribution, offering measurable opportunities for authentic engagement beyond Pride Month marketing campaigns. Edison Podcast Metrics is the only podcasting measurement source capturing consumption across all platforms and producers, providing strategic intelligence for brands and advertisers seeking to build sustained relationships with LGBT audiences through podcast advertising and content partnerships.

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today! 👈

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today! 👈

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