- PodWires
- Posts
- 🎙Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape
🎙Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape
🎙️TODAY’S BRIEF
🔥Triton Digital's Sounder Integration Revolutionizes Podcast Promotion with AI-Powered Promo Hub
🚨 Podcast Insight: Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape
🌏 Podcast Elsewhere: Introducing the all-new RØDECaster Video: the ultimate, easy-to-use all-in-one device that assists content creators in making high-quality videos, podcasts, and streams. Be one of the first to know when it lands, by joining the waitlist now.
👋 Hi, Podsky!
Miguel here! I just wanted to say a big, heartfelt thank you for your continued support of our newsletter. We simply couldn't do it without you!
Over the weekend we released the new newsletter all about podcast ventures, partnership and AI in podcasting and we called it "Podwires Ventures AI" and headed by former editor of Podwires Miko Santos. If you haven't subscribed yet, click here to see the first issue.
Also, if you notice how we write our news, we are trying a different format and we love your feedback on what you think about it. Just hit reply here.
As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!
Today’s issue takes 10 minutes to read.
Let’s dive in on today’s newsletter. - Miguel
⬇️Listen : This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.
⬇️Listen : Trailer Mixtape is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.
TRITON
🔥Triton Digital's Sounder Integration Revolutionizes Podcast Promotion with AI-Powered Promo Hub
Image: Triton
In a game-changing move, Triton Digital has just announced the integration of Promo Hub by Sounder into their Audio Insights Dashboard. Promo Hub, powered by AI, looks to make more efficient and automated tasks regarding podcasting so that podasters focus on creating engaging audio content.
The Key Points:
Sounder's Promo Hub has been seamlessly integrated into Triton Digital's Audio Insights Dashboard, providing high-end features for podcasters.
AI-powered tools automate the publishing and promotion of podcasts. It does this by automatically creating the description of episodes, show notes, and even social media posts of the podcasts.
Benefiting from independent podcasters to big media organizations, the said integration that is targeted at making different podcast creators get service from this integration.
Integration with the Omny Studio and Spreaker platforms, scheduled for later this year
Why it matters: This integration represents a huge leap forward in making podcast production more efficient. Making podcasters automate such tedious jobs as writing show notes and creating social media posts, they invest their energy and resources in doing better content. Such efficiency lends itself to saving hours of time from the podcasters and, in essence, raises the quality of the podcasts being made-so, one might argue, pushing the bar higher for the industry. Listeners will hear more regularly and interestingly from their favorite creators. This represents new opportunities for advertisers to conduct targeted and brand-safe advertising in a more efficient and seamless podcasting ecosystem.
Our Analogy: Think of Promo Hub as an über-efficient personal assistant for podcasters. In much the same way a good assistant would handle all scheduling, correspondence, promotions, and administrative duties that keep the busy executive running on schedule, Promo Hub automates the backstage burden of podcasters.
Podcasters will have the capability to be the "creative director" of their show, meaning they get to be like the chef who perfects the recipe while his team prepares and serves the food-all working harmoniously.
Our Take: We are excited about the potential of Promo Hub to make a game-changing effect on our workflow as podcast producers.
This would completely upend our work-automate the promotions so that very valuable time is freed to develop the content and engage with the audience at large more effectively.
However, we will be closely monitoring the authenticity of AI-generated content and the way it would engage with the audience. While efficiency can be a main factor, it's important that we preserve authenticity and personal touch in our promotions. Generally, this seems like a marriage that has set a completely new dimension of professionalism in an efficient way toward podcasting.
🗞️ TL;DR - PODCAST NEWS
Audio Media Company Realm Bolsters Executive Roster with Key Hires in Production and Network Roles. Realm, a major audio media company, hired two experienced executives to lead its production partnerships and network operations, positioning itself for podcast industry growth.
RØDECaster Video: All-in-One Console Revolutionizes Content Production. Introducing the all-new RØDECaster Video: the ultimate, easy-to-use all-in-one device that assists content creators in making high-quality videos, podcasts, and streams. Be one of the first to know when it lands, by joining the waitlist now.
2025 Ambies Awards: Podcast Excellence Submissions Open Until November 22. The Ambies Awards recognize the best in podcasting and will be accepting submissions through November 22, 2024. Winners will be announced at a ceremony in Chicago on March 31, 2025-an unmatched opportunity to gain national recognition and visibility for podcasters.
Newsweek Boosts Podcast Discoverability with Headliner's AI-Powered Disco Platform. Newsweek has implemented a new tool, Disco from Headliner, that recommends podcast episodes to site readers, leading to a great increase in listenership of Newsweek podcasts.
From Audio to Visual: How Pod2Vid is Revolutionizing Podcast Distribution. Blubrry provides this with Pod2Vid, the easiest way to convert your audio podcasts into very visually stimulating videos. This tool adds images specific to chapters of your podcast, enabling podcasters to extend their audience reach beyond traditional podcasts and into YouTube.
PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business
Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!
This section is a paid advertisement. If you are interested in advertising, let's talk.
📼 TRAILER MIXTAPE
New Podcast Show to watchout
"From Now On" is a new podcast that gives abuse survivors a platform to share their stories, shifting focus from perpetrators to the experiences of those who have endured and overcome trauma at the hands of high-profile figures.
Wondery introduces a new true-crime franchise, Criminal Attorney, which launches with a thrilling first season about the spectacular rise and fall of infamous defence attorney Paul Bergrin. Listen now.
Tune in now to the brand new podcast show! Listen at Trailer MixTape for all the latest Podcast Show.
PODCAST INSIGHT
🚨Podcast Revolution: 8.2 Million Australians Tune In Monthly, Reshaping Media Landscape
Image: Deadset Studios
In a ground-breaking study commissioned by Deadset Studios and Insightfully, it was revealed that 39% of Australians are listening to podcasts monthly, with an astronomical 8.2 million people now tuning in. -a staggering 8.2 million people-now listen to podcasts every month. Labeled PodPoll 24, the study drills down into the podcast listening habits of Aussies aged 15 and above, showing how fast this medium is becoming part of their daily routines.
The Highlights:
39% of Australians, or 8.2 million, listen to podcasts on a monthly basis, while 2 million each day tune in.
Regular listenership is highest within the 25-34-year-old bracket, at 60% of this age bracket.
The top podcast genres in Australia are: crime, comedy, and news/current affairs.
A massive 83% of listeners are concerned that AI-generated content isn't accurate.
Almost half of regular listeners-49%-are fans of branded podcasts; hence, opportunities are plenty for marketers.
Why It Matters: But this rising popularity of podcasts is a big paradigm shift for people's media consumption; at the same time, it opens up new and more personal ways for content producers, advertisers, and brands to reach their desired target audiences. While more and more podcasts become part of daily routines, they are not competing with traditional media; they're changing the whole concept of information consumption and sharing.
Our Analogy: Think of the podcast landscape much like a city that is expanding very fast. Just a few short years ago, it was just a small town: a few main streets-popular genres-and a few residents, the listeners. Now it's a thriving metropolis, complete with diverse neighborhoods-genres-millions of residents, or listeners, and new developments, the podcasts, going up daily. Like a growing city, this podcast boom opens expanded avenues for content creators to impact how people would spend their time and mold the spread of information and ideas across society.
Our Take as Podcast Producers: Well, it is like gold to all of us as producers. It not only justifies the growing importance of the medium that we work with but also provides the most crucial insights into strategic content development. The good engagement rate and a wish to try new formats-there is further scope for innovation and growth.
It also brings up the following important points: concern regarding AI-generated content speaks to the value of authentic, human-created podcasts, and rising interest in branded podcasts presents great opportunities for partnerships with businesses in pursuit of meaning with their target audiences. The survey underlines our belief that podcasting is a tectonic shift in media consumption to which we are particularly well-placed to lead and shape.
FULL REPORT BELOW 👇️
|
🪧 FROM OUR SPONSOR
Brain food, delivered daily
Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe
Accomplish More. Juggle Less.
Your business is growing, and so are your responsibilities. So what do you do?
You do more.
You see a chance to expand your reach and increase your impact.
You do more.
You take on more hours, juggle more deadlines, and wear more hats. You miss a ball game here and there. Come home late a few more nights. You spend a holiday or two in your inbox. And you tell yourself,
This season just requires more.
But what if growing your business isn’t about doing more things — but instead doing the right things?
What if you could enjoy the holidays this year knowing that someone else is handling the “more”?
Your time is too valuable to waste. BELAY’s flexible staffing solutions can help.
Whether it’s administrative, accounting, or marketing support that you need, BELAY’s highly vetted professionals have the more you’re looking for.
Our exceptional Virtual Assistants, Accounting Professionals, and Marketing Assistants combine AI tools with extensive industry experience to ensure that you are always getting more without sacrificing quality or time.
Accomplish more and juggle less with BELAY.
Learn how with our free ebook, Delegate to Elevate, and leave the “more” to BELAY.
🗞️CLASSIFIED ADS
The Podcast Haven - Podcast Production For Business Leaders, Global Enterprises, and B2B Agencies
Creator Spotlight - Your guide to building an audience with world-class social media and newsletter content. Creator deep-dives every Friday.
This section is a paid advertisement. If you are interested in advertising, let's talk.
IN COOPERATION WITH
The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.
🚀HIRE A PODCAST PROFESSIONALS
👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast professionals who rely on PODWIRES Marketplace to make their journey easier. Register right away.
👀 Hiring? Or looking for a new job
Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today!
📌 NOTICE BOARD
Septermber 25: Want to Win with Podcast Listeners? Creators Are the Key - Virtual
October 3 & 4 : International Women's Podcast Festival - London, UK
October 8 : Café Convos: A Networking event by BIPOC Podcast Creators - New York, USA
October 18- 20 : Afros & Audio Podcast Festival - Baltimore, MD
January 16 -18 : Podfest Expo - Orlando, USA
January 14 - 15th : Brand Podcast Summit - Virtual
Visit Podwires Marketplace to post your upcoming events or job openings for free.
🔆 FROM OUR COMMUNITY
How you measure the success of your podcast is a personal matter that depends largely on your goals. Katie Paterson of Podcast Host explains.
In this conversation, Michelle Altman and Hillary Frank discuss the process of creating original audiobooks, deal structures, and the opportunities presented by this exciting new medium.
In this latest Podbean blog post by Roni Gosch, adding video to your podcast will help you engage your audience, get your work in front of even more fans on popular video platforms, and give a boost to your promotional efforts. It's time to grow your podcasting empire.
📢 SHARE PODWIRES NEWS
We hope you enjoyed our newsletter!
We'd love for your friends to join us too! Just forward this email to them or send them your unique link: https://magic.beehiiv.com/v1/ebb82c8c-b558-4654-b542-a76f67e10d04?email=
📢 Zencastr is an all-in-one podcast production suite that gives you studio quality audio and video without needing all the technical know-how.
🎙️Rode - is an Australian-based audio technology company specializing in the design and manufacture of microphones, headphones, audio interfaces, and audio software.
🎧 Epidemic Sound - is a company that provides content producers with access to a sizable library of royalty-free music.
📼 Tubebuddy - is a complete tool for YouTube channel management and growth.
🪀 Swell AI turns podcasts or videos into transcripts, clips, show notes, articles, summaries, titles, newsletters, social posts, and more.
DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!
Podwires is here because of our incredible partners' unwavering support.
FROM THE TEAM
📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.
🎧 Check out our podcast, the one and only "That Podcast Exchange” - This podcast is an insightful conversation with people at the top of their game and deconstructs them to find the tools, tactics, and tricks to help you achieve your dream goal as Podcast Manager.
✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to [email protected] or click here. Editorially, we may rewrite headlines and descriptions.
📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.
🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires
🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!
The Podwires readers receive journalism free of financial and political influence.
We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.
Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.
Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires
What do you think of the newsletter today?Your feedback helps me create better emails for you! |
Reply