As someone who's tracked the evolution of digital media for years, PodcastOne's explosive growth in video views represents more than just an impressive statistic – it signals a fundamental shift in how podcast content is being consumed across platforms. With a staggering 218% year-over-year increase in video consumption, PodcastOne (NASDAQ: PODC) has positioned itself at the forefront of the audio-visual revolution in podcasting.
"Podcasting is no longer just about audio, it's about offering our audience a rich, immersive, and multi-channel experience." - Kit Gray, President and Co-Founder of PodcastOne
This strategic pivot toward video distribution has reshaped PodcastOne's market position, enabling them to secure their fourth consecutive top-ten ranking from Podtrac, coming in at #9 among Top U.S. Podcast Publishers & Networks for March 2025. The data clearly demonstrates that audiences are increasingly demanding visual components to complement their audio experiences, with flagship shows like The Adam Carolla Show and Bitch Bible experiencing double-digit percentage increases in video consumption over the past year.
What's particularly noteworthy about PodcastOne's approach is their platform-agnostic distribution strategy. Rather than limiting themselves to a single video ecosystem, they've established presence across YouTube, Rumble, Substack, Spotify, TikTok and Apple+, maximizing audience reach and creating multiple touchpoints for discovery. This cross-platform strategy has proven especially effective with younger demographics, who increasingly expect content flexibility and visual engagement.
"PodcastOne has a unique ability to support our shows with the technology and resources needed to create best-in-class video podcasts." - Kit Gray, President and Co-Founder of PodcastOne
The implications for advertisers are equally significant. Video podcasting opens up new avenues for brand integration beyond traditional audio-only sponsorships, creating opportunities for visual product placement, demonstration, and deeper engagement metrics. This multimedia approach allows for more sophisticated attribution modeling and performance tracking, addressing long-standing measurement challenges in podcast advertising.
"We are thrilled with the success of our video distribution strategy." - Kit Gray, President and Co-Founder of PodcastOne
With PodcastOne's ambitious goal to support video distribution across its entire slate of produced programming by the end of 2025, they're clearly betting big on the continued convergence of audio and visual media. This transformation mirrors broader shifts in digital content consumption, where boundaries between media formats continue to blur. For industry observers, PodcastOne's success provides a compelling case study in how traditional audio publishers can successfully adapt to changing consumer preferences and technological capabilities.