🎙️TODAY’S BRIEF

• 🔥 Sports Podcast Revolution: How Digital Audio Is Capturing the Next Generation of Fans

• 🚨 Podcast Insight: Podcast Revolution: How Social Media Is Transforming Audio Content in 2024

• 🌏 Podcast Elsewhere: Audacia Audio Revolutionizes APAC Digital Audio Advertising with Diverse Audience Targeting

• 🤖 Podcast Revolution: Meta Launches Open-Source AI Podcast Generator to Rival Google's NotebookLM.

• 🛠️ 3 New AI Podcast Toolbox to boost your productivity

👋 Hi, Podsky!

Miguel here! How are you all doing this weekend in the United States? I hope you're having a lovely time! Our colleagues in media are working hard because the elections are coming up soon.

Oh, and I just wanted to share some great news! Podtrac is expanding its podcast ranking to 30 countries, which is fantastic news for everyone, especially our amazing independent podcast producers.

Don't forget to check out our amazing our marketplace, We've got over 1000 podcast producers ready to make your podcast dreams come true. Plus, our podcast toolbox is packed with the latest and greatest podcasting tools. Let's make great podcasts together!

As always, contact us via email, and don't forget to sign up for this newsletter here if you haven't already. Encourage a friend to subscribe as well!

Today’s issue takes 5 minutes to read.

Let’s dive in on today’s newsletter. - Miguel

⬇️Listen : A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter. Powered by AI.

CROWD REACT MEDIA
🔥Sports Podcast Revolution: How Digital Audio Is Capturing the Next Generation of Fans

The 2024 State of Sports Media report from Crowd React Media finds traditional AM/FM still leading sports audio consumption at 56%, but podcasting has cut out a formidable niche courtesy of popular shows like 'New Heights', 'The Pat McAfee Show', and 'The Herd with Colin Cowherd'.

It also says audiences aged 18-39 are becoming "audio obsessed," as 67% in that age range now consume sports programming on one platform or another. The popularity of podcasts continues to grow, especially for younger audiences, while sports betting content is among the most captivating items.

The Key Points:

• Currently, 59% (down 4% from 2023) of all sports fans listened to any type of sports programming.

• 67% of younger audiences in the age groups of 18-39 Years are currently consuming sports audio content.

• Currently, 35% of all sports fans are listening to podcasts for sports content.

• Comparatively, 46% of 18-39 Year-olds already report listening to sports betting audio content.

• Sporting content consumption has moved from a seasonal sport to a year-round sport.

Our Take: This report underlines very good prospects in the sports industry for podcasters. A high rate of engagement from the young audience and interest in the content of sports betting tell of fertile ground for podcast growth. The consistent pattern of year-round consumption points to sustained demand for regular content. Moreover, including in it content about bets could mean more ways to make money and attract an even greater audience.

🗞️ TL;DR - PODCAST NEWS

• Revolutionary Privacy-First Podcast Advertising Platform Launches: What Publishers Need to Know . AdsWizz is partnering with NumberEight to offer a new privacy-focused podcast advertising solution that uses machine learning and anonymized data instead of traditional identity signals, allowing advertisers to target audiences effectively while maintaining user privacy and compliance with regulations.

• Anna Kai Launches Podcast, “Brutally Anna” on the fwd. network . Anna Kai, known to her 3 million followers as 'maybeboth,' is launching a weekly podcast called "Brutally Anna" on the AdLarge network- fwd., where she will meet up with creators and experts to discuss everything from contemporary relationships and dating to self-discovery.

• Wondery Announces 'Hollywood & Crime: The Cotton Club Murder' with Josh Lucas and Tracy Pattin. Wondery is launching a new six-part season of the hit series "Hollywood & Crime" titled "The Cotton Club Murder." It features hosts Tracy Pattin and actor Josh Lucas, who examine the 1983 murder of show business promoter Roy Radin. "The Cotton Club Murder" launches on November 11th on Wondery+ and December 12th on all other platforms.

• Audacia Audio Revolutionizes APAC Digital Audio Advertising with Diverse Audience Targeting . Singapore-based Audacia Audio, a global audio advertising marketplace, helps brands and agencies in Australia and Asia Pacific reach diverse international audiences through podcasts, gaming, music, and streaming services.

• 2024 Apple Podcasts Statistics: Over 2.7 Million Shows and 100 Million Episodes. Podcast Industry Insights reports that Apple Podcasts has over 2.7 million valid podcasts and 100 million episodes, with 710 new shows added and 483 removed daily.

PRESENTED BY PODWIRES MARKETPLACE
Hire Top Independent Podcast Producers for Your Business

Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!

Learn More

This section is a paid advertisement. If you are interested in advertising, let's talk.

Podcast Revolution: How Social Media Is Transforming Audio Content in 2024

 Podcasting continued to be heavily developed in H2 2024, with the minimalist approach of The New York Times paying dividends via 14.3 million minutes of watch time for the publisher in June 2024.

Key examples of innovation within podcasting for 2023 included the podcast strategy at The New York Times and Alex Cooper partnering with Peacock for Olympics coverage.

Long-form content is trending upwards, with more viewership on YouTube in videos over 30 minutes.

This is hugely important because each one of these platforms has different audience preferences. Reutilizing podcast content in other formats, visuals, is super efficient in audience engagement, and partnerships such as that of Alex Cooper with Peacock amplify podcast audiences greatly. Consistency in content delivery is more important than focusing on the production value of the content.

The Key points:

• Cross-platform is crucial, and each of the platforms serves diverse audience needs. For example, the creation of specific content relevant to each of the platforms enhances audience engagement and increases coverage.

• The visual re-repurposing of podcast content is proving very effective in engaging audiences

• Smart partnerships-see Alex Cooper with Peacock-can massively increase the podcast's reach

• It matters less about the production value and more about consistency in the delivery of content, ultimately building up audiences, repeating listeners, and strengthening brand identity.

Our Take: This trend gives podcast producers an unprecedented scale and monetization. Repurposing audio content on social media adds a lot of value in creating multiple touchpoints for audience engagement. Minimalist approaches work, which suggests that consistent, high-quality content delivery on all platforms might be superior to expensive video production.

 🪧 FROM OUR SPONSOR

Brain food, delivered daily

Every day we analyze thousands of articles and send you only the best, tailored to your interests. Loved by 505,153 curious minds. Subscribe

🗞️CLASSIFIED ADS

• The Podcast Haven - Podcast Production For Business Leaders, Global Enterprises, and B2B Agencies

• Creator Spotlight - Your guide to building an audience with world-class social media and newsletter content. Creator deep-dives every Friday.

• Trailer Mixtape - is your destination to find the best of the many exciting new podcasts out there. Each episode brings you a playlist mix of fresh, vital, and thrilling podcast trailers—new and trending—on comedy, true crime, news, and more.

• Podwires Newsroom - A comprehensive summary of the latest developments in podcasting, based on insights from the Podwires newsletter.

• That Podcast Exchange - This podcast interviews top performers and deconstructs them to find tools, tactics, and tricks to help you become a successful podcast producer.

This section is a paid advertisement. If you are interested in advertising, let's talk.

🔆 FROM OUR COMMUNITY

• Radio Academy Mentoring Programme (RAMP) 2025 Applications Now Open: Key Dates and Requirements. The Radio Academy's 2025 mentoring programme pairs UK radio professionals with industry mentors for a 6-month structured development programme with one-on-one sessions, seminars, and networking opportunities. Applications are due November 7, 2024.

• Study Shows Creative Ad Alignment in Podcasts Boosts Brand Impact by Up to 49%, Challenges Host-Read Dominance. New research challenges the idea that host-read ads are the only way to get good podcast advertising results. Podcast ads work best when their tone and context match the show's content, and misaligned ads can hurt brand impact.

• AIR Launches 2024 Audio Industry Survey, Offers Membership Discount for Participant. The Association of Independents in Radio (AIR) is conducting their yearly survey to understand how to better support audio professionals, and they're offering a discount on membership to those who complete it before November 4th.

• Complete Guide: How Podcast Advertising Works and Why It's Effective for Brand Growth. Podcast advertising allows businesses to promote products through host-read or pre-recorded ads at various points in podcast episodes, increasing credibility and niche audience targeting for $25–$40 per thousand listeners.

• Essential Podcast Planning: From Choosing Topics to Building Your Brand. This comprehensive guide shows beginners how to start a successful podcast in seven steps, focusing on choosing the right topic and name to attract your audience.

IN COOPERATION WITH

The longest-running annual podcasting conference is PODFEST EXPO. From its humble beginnings in 2015 to its unprecedented 11th consecutive year in 2025, PODFEST has grown exponentially.

SIGNAL AWARDS
🚨From Cooper to Questlove: How Celebrities Are Reshaping the Podcast Landscape

The 3rd Annual Signal Awards, presented in 2024, represented the growing popularity and cultural influence of podcasting on all levels.

Categories included those from mainstream celebrities, established podcast voices, and up-and-coming voices. Candidates included Anderson Cooper, Oprah, and innovative content such as "The Stoop: Black, Queer and Free," which examines issues in unique ways.

The event also celebrated powerful creators with double nods, as Anderson Cooper, Questlove, Brené Brown, and Trevor Noah won awards in recognition of their valuable contributions to podcasting but also were winners for their impact on the kind of societal discussions that receive coverage. Audible was once again one of this year's leading companies, holding its position and further solidifying its strong presence.

The Key Takeaways :

• A record turnout with 170,000 votes from over 75,000 podcast fans from around the world.

• Introduction of the very first Special Achievement Awards to acknowledge those who had made very remarkable contributions and achievements within the podcast community.

• Dual honor system where excellence was honored in two broad categories: Academy Gold for industry impact and Listeners' Choice for popular vote.

• Serious presence of mainstream celebrities in major categories like Best Interview Show, Most Popular Podcast, and Breakthrough Series.

• Audible continuing to be at the forefront and grow in the industry, thereby cementing its status as a leader.

Our Take: Several lessons for the podcast producers are inclusive of the fact that The Signal Awards results can clearly accommodate celebrity-driven content and very niche, narrowly focused shows. The huge success of different formats and topics indicates that authenticity and good-quality content can find their audience regardless of their author's background. High voter turnout also suggests strong listener engagement, which may mean monetization by increased ad revenue and sponsorships.

👉 Would like to be featured in our newsletter?. Come along with the growing number of podcast professionals who rely on PODWIRES Marketplace to make their journey easier. Register right away.

👀 Hiring? Or looking for a new job

Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today!

• November 6 : 2024 asi International Radio & Audio Conference - Veneto, Italy

• January 16 -18 : Podfest Expo - Orlando, USA

• January 14 - 15th : Brand Podcast Summit - Virtual

Visit Podwires Marketplace to post your upcoming events or job openings for free.

• Wondercraft CEO: Google's NotebookLM Launch Boosts AI Audio Studio's Growth Despite Similarity. Co-founder of Wondercraft, which makes an AI audio tool similar to Google's NotebookLM, said the search giant indirectly helped his business to a record level by offering more sophisticated production features to podcasters with Director Mode that controls AI-generated voices.

• Anchor Co-Founders Launch Oboe: AI-Powered Education Startup Secures $4M Seed Funding. Oboe is an audio-and-video-enhanced AI educational platform being founded by Spotify's Anchor cofounders, Michael Mignano and Nir Zicherman, after selling their podcasting platform to Spotify for a staggering $150 million, while simultaneously announcing its launch with $4 million in seed funding to make learning more efficient and accessible.

• Meta Launches Open-Source AI Podcast Generator to Rival Google's NotebookLM. Meta's NotebookLlama, an open-source AI tool that converts text documents into multi-host podcasts, competes with Google's NotebookLM but prioritises accessibility and community development despite its less polished voice output.
  

• ✅ ClickUp:  AI-powered chat and work in one place.

• ✅ Moonbeam: Never again start from scratch. Use Moonbeam, your long-form writing AI assistant, to launch your next big thing.

• ✅ Wondercraft:  An AI-powered audio studio for creating ads, podcasts, and meditations without recording.

Browse more Tools ➡️

DISCLAIMER This podcast toolbox includes affiliate links If you decide to make a purchase using them, we may receive a small kickback which helps to support the newsletter which allows us to operate it. Thanks in advance!

Podwires is here because of our incredible partners' unwavering support.

The Podwires readers receive journalism free of financial and political influence.

We set our own news agenda, which is always based on facts rather than billionaire ownership or political pressure.

Despite the financial challenges that our industry faces, we have decided to keep our reporting open to the public because we believe that everyone has the right to know the truth about the events that shape their world.

Thanks to the support of our readers, we can continue to provide free reporting. If you can, please choose to support The Podwires