TL;DR - PODCAST NEWS

• Earbuds Podcast Collective's Best Fantasy Audio Drama Podcasts: Where Magic Meets Modern Storytelling. One of the curators of the Earbuds Podcast Collective, discusses their favorite fantasy-themed podcasts. Six of the six uniquely different shows range from magical westerns to cozy witch stories that each approach fantasy through podcasting in an entirely unique way.

• Podcast Rankings Show Strong NPR Performance, New Shows from Wondery and Lemonada Media Make Debut. NPR leads the U.S. charts with news programmes, according to Triton Digital's most recent podcast rankings for October 2024. In Canada, CBC dominates English-language content and Cogeco Media leads French-language podcasts, with a number of new shows and networks joining the rankings in both markets.

• 🎧Sexual Health Podcast 'rePROs Fight Back' Wins Multiple Awards for Social Impact and Advocacy Jennie Wetter's weekly podcast "rePROs Fight Back" discusses reproductive health and rights and has won several awards for its activism and social impact. Wetter gives listeners information and actionable steps to support reproductive rights.
  
  
  

SOUNDPROFITABLE

🔥 Spotify's Video Podcast Revolution: What Premium Revenue Sharing Means for Creators

Spotify has redesigned its Partner Program, which grants Premium subscribers an ad-free video experience.

The service has promised qualifying creators a share of the revenue pie. It is not just a feature update, but a bold declaration of war against YouTube in the battle for creator attention. Spotify has reshaped the land of podcasts.

Sounds Profitable's Bryan Barletta breaks down Spotify's recent strategic play in the podcasting space with a rich mix of direct reporting and expert industry analysis based on the initial reporting from Bloomberg and Podnews.

The Key points:

• Starting January 2nd, 2025, eligible creators will start benefiting from Premium Video Revenue sharing

• Video podcasts on Spotify will stay ad-free for Premium subscribers

• Video podcasts posted to spotify won’t be able to harness RSS feed functionality or traditonal podcast metrics.

• Doesn't accept static image videos

• Rebranded from "Spotify for Podcasters" to "Spotify for Creators"

The Big Picture: The impact ripples across the entire podcasting ecosystem. For podcasters, it presents a strategic dilemma: potentially access a larger audience through Spotify's premium video platform versus maintaining traditional podcast metrics and ad insertion capabilities. Producers face new technical challenges in creating video content that meets Spotify's standards while maintaining audio quality. To the industry, this follows a shift toward more specific content on platforms and away from the open RSS model, promising new opportunities for specialized video podcast production services and analytics tools.

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PODCAST INSIGHTS

CIVIC SCIENCE

Breaking Down the Political Digital Divide: New Study Shows How Voter Media Habits Shape America

New data reveals the digital divide in America, between voters for Trump and Harris, living in totally different media worlds. Facebook/Instagram are used considerably by Harris voters, while Trump voters are the majority users of Twitter/X.

Male Trump voters appear to be emerging as leaders in podcast consumption. Disney+ and Hulu are "blue" territory to Harris voters, given the progressive and diverse nature of their offerings.

CivicScience's analysis of over 30,000 Trump and Harris voters' media habits prior to the November 2024 election reveals significant disparities in consumption patterns across social media, cable news, streaming services, and traditional media platforms, led by CivicScience CEO John Dick.

The Key points:

• Voters of Harris have been dominating newer social platforms such as Threads, Instagram, TikTok, LinkedIn; whereas Trump voters find more affinity with Twitter/X

• The users of Facebook are almost equal in terms of use, whereas female voters of both camps use more than males

• Males Harris voters lead cable news consumption (71%), and also with clear partisan preferences for some networks

• High podcast listening rates have come out among Male Trump voters

• Streaming services like Disney+, Hulu, and Amazon Prime Video are significantly favoring Harris voters

The Big Picture: The results point to the following opportunities in the podcast business: to capitalize on niche conservative listeners, bring diversity to content, and help bridge the gap in the polarized media environment.

However, they also pose significant challenges in effectively reaching and engaging with Harris voters through podcast platforms. The high engagement from male Trump voters suggests an untapped market for conservative-focused podcast content, while also highlighting potential gaps in reaching Harris voters.

Podcast producers can leverage this data to tailor content and advertising strategies, creating shows that bridge divides or cater to specific audience segments more effectively. Moreover, this fragmentation allows advertisers to reach specific demographics of voters in more targeted ways by sponsoring podcasts that tend to appeal specifically to male Trump voters or Harris voters through the hosting of content on Spotify and Apple Podcasts.

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UNITED STATES STUDIES CENTRE

🚨Trump's Podcast Strategy Revolutionizes Political Campaigns: How Joe Rogan Changed the 2024 Election

Donald Trump's 2024 presidential victory showcased the power of podcast influencers in shaping political outcomes. environments where men hold the majority of power and influence

As noted by the Academic Director and Senior Lecturer in American Studies Dr. Rodney Taveira, and Ava Kalinauskas, a Research Associate at the United States Studies Centre, Trump's campaign masterly used new media platforms to clinch victory.

Their analysis, coupled with exit poll data showing a shift in young male voter preferences, and journalist Seema Mehta, illustrates how such podcasting ecosystem has evolved from niche to mainstream, mainly for communicating with young voters, the males.

The Key points:

• Trump, for example, outscores Harris among young men 49% to 47%, a dramatic reversal from Biden's 52-41% edge among the same age cohort in 2020

• Trump campaign also made strategic use of politics surrounding his appearances on popular podcast by Joe Rogan, as well as earlier during program episodes by J.D. Vance and Elon Musk

• Almost half of Americans (135 million) now consume podcasts every month, compared with half the number who listened in 2016.

• Top right-wing streamers Dan Bongino and Steven Crowder drew half a million Election Day viewers each on major streaming platforms.

• Harris' alternative media strategy, focusing on platforms like Call Her Daddy, failed to deliver expected results

The Big Picture: For the podcasting industry, this marks a watershed moment that signifies the largest power and influence shift ever. Podcasters now command attention from the highest levels of politics, thus potentially increasing revenues from advertising and the value of platforms.

Podcast producers will therefore expect more scrutiny due to their newfound influence, which may open up new avenues for political content creation and partnership collaborations. Industry-wide, this has emerged as one of the big kingmakers in American politics, with implications for content creation, monetization, and platform development, affecting candidate visibility, campaign messaging, and voter perceptions.

📢 PODBUSINESS

⏭️ 🎧 Realm Partners with Countdown Network for Exclusive Podcast Distribution Realm, a well-known podcast company, is partnering with Countdown Network, which creates humorous list-based programmes about Disney, Broadway, and Christmas. This partnership will bring these family-friendly programmes to Realm's 12 million monthly listeners.

⏭️ Australian Online Audio Ad Revenue Soars 16.2% to $79M, Podcasts Lead Growth in Q3 2024. Australian online audio advertising is growing, with podcasts and streaming generating $79 million in revenue from July to September 2024, showing how advertisers are following listeners to digital audio platforms.

🎧 FROM THE COMMUNITY

⏭️ Blue Sky Podcast's Thanksgiving Special Explores Gratitude in Divided Times with Notable Guests. In a special Thanksgiving episode, Blue Sky podcast host Bill Burke interviews guests such as the co-founder of Life Is Good, who discuss how gratitude can keep people positive and connected during the hard, divided times.

⏭️ Alexis Ohanian's 'Business Dad' Podcast Returns with Ken Burns Interview on Fatherhood and Family Legacy. The second season of Reddit co-founder Alexis Ohanian's podcast "Business Dad" begins with legendary filmmaker Ken Burns discussing fatherhood and passing on his love of filmmaking to his daughters.

⏭️ Rock'n'Roll Historian Dan Jones Returns with 'This Is History' Season 6: Black Death, Battle and Royal Drama. On 26 November, popular historian Dan Jones, famed for his distinctive style and rock music connections, will launch the sixth season of his podcast "This Is History," this one focusing on the dramatic Black Death reign of King Edward III.

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