Did someone forward this to you?Become one of the more than 1000 valued email subscribers. Find Out More 👈
👋 Hi, Podsky!
We're so grateful for your continued support, and we're delighted to share our latest Podwires Edition with you.
What sets us apart from other newsletters is that we rely on our readers' support. We're an independent media outlet, so we're not affiliated with any big media companies or podcast organizations.
Thank you so much for your continued support. We're so excited to hear your thoughts on our latest issue and can't wait to see what you think! - Miguel/Miko
👍 Producer Recommendations Wanted: Share Your Podcast Insights
Even with record increase in content creation, podcast discovery remains a major industry problem. Producers, being experts in their field, have special insights that might change the way listeners identify quality content.As a producer, suggest podcasts you routinely listen to together along with the professional relevance of each.Your professional suggestions will help close the discovery gap between industry data showing affects on listener retention and engagement measures. Participation adds to a valuable industry resource meant to more successfully link quality content with receptive audiences than only algorithm-driven solutions.
PRESENTED BY PODWIRES MARKETPLACE
Podcasting is a powerful way to grow business, and Marketplace Podwires is here to assist you in the easy hiring of top-rated independent podcast producers. Be it branded podcasts that share your products with the entire world or internal series aimed at engaging and energizing your teams, our expert producers can craft stories that meet any brief and bring more personality to your brand's voice. Begin with Marketplace Podwires, and find a dream producer for your project today!
This section is a paid advertisement. If you are interested in advertising, let's talk.
YouTube Podcast Charts Launch: How 1 Billion Viewers Change Everything for Creators
Aiming to establish YouTube as the one-stop shop for podcast discovery and consumption, YouTube has introduced YouTube Charts, a weekly ranking system for podcasts YouTube is a major participant in the podcast platform wars with almost a billion monthly active listeners.
Updated every Wednesday depending on watchtime statistics, the weekly ranking system displays the top 100 podcast shows in the United States. Edison research supports YouTube's supremacy in podcast consumption, which this effort acknowledges.
The Key Points
Massive Scale Impact: YouTube's podcast platform boasts over 1 billion monthly active viewers, establishing it as the largest podcast consumption platform globally
Discovery Revolution: The new charts.youtube.com/podcasts destination creates a centralized hub for podcast discovery, potentially reshaping how audiences find new content
Watchtime-Based Rankings: Unlike traditional download metrics, YouTube's chart system ranks podcasts by actual watchtime, providing more accurate engagement measurement
Creator-Designated Content: The chart specifically includes playlists marked as "podcasts" by creators during upload, excluding clips and YouTube Shorts to maintain content integrity
Expansion Roadmap: YouTube plans to develop additional features and expand podcast charts to international markets, signaling long-term commitment to the podcasting ecosystem
The announcement reveals YouTube's strategic positioning as the dominant force in podcast consumption, with their billion-viewer ecosystem dwarfing traditional podcast platforms. The watchtime-based ranking system represents a fundamental shift from download metrics to actual engagement measurement, offering podcasters more meaningful performance insights. Most significantly, the dedicated charts destination creates unprecedented visibility for podcast content within YouTube's massive discovery engine.
Why It Matters
This development fundamentally changes how podcasts gain visibility and audience. Unlike traditional podcast platforms that rely on complex algorithms and limited discovery mechanisms, YouTube's chart system leverages the world's largest content discovery platform. For everyday podcast listeners, this means easier access to trending shows across genres like News, Sports, Comedy, and True Crime. For creators, it represents a massive opportunity to reach audiences who might never have found their content through traditional podcast apps. The shift from download-based to watchtime-based metrics also provides more accurate insights into genuine audience engagement rather than superficial download numbers.
Why Podcast Audience Surveys Deliver Better First-Party Data Than Digital Analytics Alone. Podcast audience surveys provide podcasters with valuable first-party data that reveals deeper demographic insights, explains listener behavior beyond basic metrics, and captures authentic engagement feedback that digital analytics cannot deliver.
International Cinematographers Guild Launches "Outside the Frame" Podcast Featuring Hollywood Union Professionals. The International Cinematographers Guild (IATSE Local 600) is launching "Outside the Frame," a new podcast hosted by ICG Magazine editor David Geffner that will feature behind-the-scenes conversations with cinematographers, camera operators, and other film industry professionals starting May 22, 2025.
Golden Globes 2026 Adds Best Podcast Category: Celebrity vs. Independent Shows Face Awards Challenge. The Golden Globes announced a new Best Podcast category for 2026, raising questions about how the 300-member voting body will navigate 3 million active podcasts and whether celebrity-hosted shows will dominate nominations over independent or political content.
iHeartPodcasts Launches "HIGHKEY!" Culture Podcast with Yvie Oddly and Political Strategist Ben O'Keefe. iHeartPodcasts and Spoke Media have launched "HIGHKEY!," a weekly culture and politics podcast hosted by RuPaul's Drag Race winner Yvie Oddly, political strategist Ben O'Keefe, and cultural critic Ryan Mitchell, premiering May 30 on the Outspoken Podcast Network with additional content available via Patreon.
Crime Junkie Tops 8.2M Monthly Listeners in May 2025 Podcast Rankings, Beats Joe Rogan Experience. May 2025 podcast industry rankings show Crime Junkie leading monthly audio reach with 8.2 million listeners, Spotify maintaining publisher dominance despite slight decline, and BetterHelp topping the first-ever advertiser rankings with $6.7 million in estimated spend across 706 shows.
Spotify Play Counts Signal End of Podcast Download Era as Primary Measurement Metric. Bumper Media argues that traditional podcast download metrics are becoming obsolete as Spotify introduces public play counts, revealing that downloads don't represent actual listening behavior while audience engagement continues growing across platforms that don't generate downloads.
👀 Hiring? Or looking for a new job
Grow your business through podcasting. Marketplace Podwires connects you with skilled producers who can craft compelling stories that align with your brand. Start your podcast journey today! 👈
📖 I appreciate you taking the time to read! See you in the next issue. Got a question or criticism? Just click on Reply. We can talk while we are here.
✍️ Give us a press release and a good-sized landscape photo. Make sure it's newsworthy. Send press releases to [email protected] or click here. Editorially, we may rewrite headlines and descriptions.
📬 Sponsor us and get your brand in front of thousands of Independent Podcast Producers and podcasters. Email us at [email protected] for more information or as personal supporters via Patreon, as your contributions help us enhance the experiences of all our users.
🖊️We are delighted to hear from our subscribers! We would be happy to publish your testimonial if you have found our newsletter to be helpful or if you have a success story to share. 👉 Post a Testimonial: https://testimonial.to/podwires
🚀 We are here to help you succeed! Fill out a 5 minute survey and tell us more about your business and yourself. These questions will help us better understand you and promote your business as part of our mission. It’s a win-win!
🚨 Did someone forward this to you?Become one of the more than 1000 valued email subscribers. Find Out More 👈
